Episode Description
Galen is the owner of Local Creative, web designer, educator, and SEO strategist helping creative business owners attract their ideal clients online. With ten years of experience in the industry, Galen is passionate about sharing what she’s learned through her blog and weekly video content. You’ll find her talking about simplifying systems, creating impactful marketing, and designing strategic websites full of personality. Grab her free SEO checklist here.
In this episode of the Cameras and Coffee podcast, we dive into the topic of SEO-friendly blog content with our guest, Galen. We discuss the importance of creating evergreen content that can continue to drive traffic to your website even during busy periods or when you’re unable to consistently post on social media. Galen shares her own experience of taking months off from social media but still receiving consistent inquiries through her website thanks to her strong content strategy.
We explore the concept of SEO (search engine optimization) and how it can help your blog content rank higher in search engine results. Galen emphasizes the need to understand your ideal client and tailor your blog content to their needs and interests. She suggests focusing on local and industry-related topics that provide value to your target audience.
When it comes to structuring your blog posts, Galen advises starting with a clear idea of your ideal client and incorporating location-specific keywords in your titles and content. She also highlights the importance of engaging and enticing blog post titles that make readers excited to click and read more.
Galen recommends setting up the big three Google tools for SEO: Google Analytics, Google Search Console, and Google Business Profile. These tools provide valuable insights into your website’s performance, keyword rankings, and visibility in search results.
For new photographers or those new to blogging, Galen suggests starting with a list of frequently asked questions from your ideal clients and creating blog posts around each question. She emphasizes the importance of quality over quantity and encourages beginners to keep going, as it gets easier with time.
Overall, this episode provides valuable insights and practical tips for creating SEO-friendly blog content that can attract and engage your target audience.
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