Episode Description
In this episode of the Cameras and Coffee Podcast, our host, Kara engages in a fascinating conversation with Kayla Dean, founder of theliterary.co, a skilled copywriter with a passion for working with small businesses, particularly in the creative realm. Kayla shares her unexpected journey from an English literature background to inadvertently establishing her own business, shedding light on the challenges and joys of entrepreneurship.
The discussion unfolds to explore the dynamics of working from home, a significant shift in the creative industry, especially for photographers. Kayla reflects on the pre-COVID era and how the perception of remote work has evolved, impacting small businesses in various ways.
A key focus of the episode is the art of crafting trendy yet effective website copy for photographers. Kayla delves into the delicate balance between showcasing personality and maintaining a professional tone. She emphasizes the need for strategic copy that communicates value without sacrificing authenticity.
Listeners gain valuable insights as Kayla discusses her process of auditing website copy for photographers. By addressing common pitfalls and emphasizing the importance of adding context through well-crafted copy, she provides actionable advice for those looking to enhance their online presence.
The conversation moves on to unveil Kayla’s meticulous copywriting process, involving in-depth questionnaires, client interviews, and SEO keyword research. This intentional, goal-oriented approach ensures that the resulting copy not only resonates with the target audience but also aligns with the overall brand strategy.
Authentic client reviews take center stage as Kayla highlights their significance in establishing credibility. By conducting insightful interviews with past clients, she reveals how these reviews can offer valuable perspectives, helping photographers understand their strengths and areas for improvement.
As the episode concludes, photographers are encouraged to tune in and glean from Kayla Dean’s wealth of experience. Master the art of crafting website copy that not only captivates your audience but also sets your photography business apart in a competitive market. Join us in this insightful discussion and take the first steps towards creating copy that truly converts.
Episode Outline
- [00:35] Kara introduces Kayla
- [01:02] Kayla narrates how she dived into writing
- [03:31] How and when Kayla started her business
- [05:31] Linking up with clients without having a website
- [07:09] The motivation to be a copywriter
- [11:30] Kayla shares some of things photographers do that are not beneficial
- [16:27] Why galleries can’t speak for themselves on a website
- [23:09] Kayla’s process of working with clients from start to end
- [26:56] Collecting testimonials as a 3rd party individual
- [27:21] Responding to negative reviews
- [28:59] Kayla shares ways she finds the client’s voice in the copy
- [34:08] Using copy to highlight services on website
- [36:50] Benefits of including quizzes on the website
- [45:04] Kayla talks about a client who increased their inquiries after changing their website copy
- [46:34] Practicing patience after SEO revamp
- [48:34] Kayla’s favorite thing to write
- [50:56] The end
