Episode Synopsis
In this episode of the Cameras and Coffee podcast, I sit down with Meghan Ely, the owner of OFD Consulting, to discuss the secrets to getting published in the wedding and event industry. We start the episode by discussing what we’re drinking, with Megan sharing her love for hazelnut Nespresso with a splash of almond milk.
Meghan, a wedding publicist with 15 years of experience in the industry, explains that getting published is all about visibility. In a saturated market, standing out is crucial, and being featured in publications can help achieve that. She emphasizes the importance of backlinks for SEO and the role of relationships and referrals in the industry.
We delve into the different strategies for getting published, including submitting weddings and events to blogs and publications, getting quoted as an expert, and even being interviewed on podcasts. Meghan also highlights the significance of social proof, especially for the Gen Z generation, who value testimonials and the “as seen in” factor.
We discuss the ROI of getting published and the benefits of working with a publicist. Meghan explains that while it is possible to do PR in-house, hiring a publicist can help move the needle faster and go further. She advises photographers to be discerning when choosing a publicist and to ensure they have the necessary experience, portfolio, and expertise.
Next, we explore the misconceptions around getting published, particularly the focus on print media. Meghan clarifies that while print can still be valuable, online platforms, podcasts, and other digital mediums are where most visibility opportunities lie. She also cautions against relying solely on styled shoots for publication, emphasizing the importance of showcasing real weddings and events.
We touch on the topic of paid features and awards, discussing the importance of transparency and discernment. Meghan advises photographers to be cautious when submitting to publications that require payment and to ensure they understand the rules and guidelines for vendor credits.
Finally, we offer advice for new photographers looking to get published. Meghan suggests starting small and being realistic, focusing on showcasing expertise and building relationships with other vendors. She recommends platforms like Two Bright Lights and HARO (Help a Reporter Out) as great starting points for getting published and quoted.
Overall, this episode provides valuable insights into the world of getting published in the wedding and event industry. Megan’s expertise and experience shine through as she shares practical tips and advice for photographers and vendors looking to increase their visibility and credibility through publication.
Episode Time Stamps
00:02:08 – Introduction to Meghan Ely and her background in the wedding industry
00:03:22 – Meghan explains her role as a wedding publicist and owner of OFD Consulting
00:06:37 – Meghan discusses the importance of visibility, backlinks, and relationships in getting published
00:09:45 – The significance of social proof and testimonials for Gen Z consumers
00:11:59 – The shift from print to online publications and the importance of diversifying visibility
00:13:54 – Meghan explains the ROI (Return on Investment) of working with a publicist
00:15:42 – The importance of having the right portfolio, expertise, and confidence before seeking publication
00:19:33 – The challenges of newer photographers teaching others and the importance of experience
00:21:36 – The misconception of passive income and the value of providing education
00:23:45 – The debate on photographers teaching at conferences and the preference for photographer speakers
00:26:40 – The benefits and challenges of styled shoots in the wedding industry
00:29:49 – The different avenues for getting published, including podcasts, online features, and awards
00:34:03 – The considerations and communication involved when other vendors want to enter a submission process
00:37:23 – The importance of setting boundaries and understanding rights when submitting as a photographer
00:41:22 – The significance of vendor credits and the need for clear communication and legal protection
00:43:38 – The enduring value of getting published and the importance of prioritizing people in the process
Where To Find Meghan
Meghan’s Freebie: What Are The Right Weddings To Submit
